LONDON FASHION WEEK HIGHLIGHTS : SS16

Earlier this year, the British Fashion decided on a new central location for its September showcase of London Fashion Week: Brewer Street car park in Soho. Previously based in "the tents", as they are known, in the courtyard of Somerset House, the BFC hopes that the move will "increase its footprint across the capital". It was at this new venue that I photographed Eudon Choi's SS16 collection, before venturing to the incredibly dramatic Banqueting House for Giles SS16. 

A new show for me this LFW was the presentation of Alexander Lewis which took place at 62 Buckingham Gate. The geometric shapes of the royal blue set design complimented the delicate outfits perfectly. As the show started, a light drizzle began to fall outside, adding to the atmosphere beautifully.

LONDON FASHION WEEK HIGHLIGHTS : AW15

London Fashion Week is fast and furious but that's part of it's appeal. The backstage cram and the rush to get everything ready for that 6 minute strut down the catwalk can be stressful, but mostly it's a lot of fun. Armed with my cameras, I quietly snoop in the hope that I'll blend in, privy to split second moments to snap before they're gone.

EUDON CHOI : SS15 : LFW

London Fashion Week occurs twice a year, once in February where designers show their Autumn/Winter collections for the coming months and once in September for the Spring/Summer collections. London Fashion Week SS15 has just drawn to a close and I’m keen to share some of my backstage and show highlights with you.

EUDON CHOI : AW14 : LFW

Day one of London Fashion Week and not even the raging downpour could deter me from making my way to Somerset House's central show space to photograph Eudon Choi's latest collection. This being  my second time shooting one of Eudon's shows I knew I was in for a treat.

The show didn't disappoint. With a soundtrack of screaming fans, the show’s title, Hysteria, was most appropriate. Black and white projections of crazed music fans were screened and the Rolling Stones’ Satisfaction signaled the start of the show.